How do you make online shopping feel like discovery? Working with Walmart Creative Studio, Emperia, and Sawhorse Productions, we created Walmart Realm: a mobile-first shopping experience built around immersive, shoppable worlds.

As design lead, I oversaw the art direction of the first three worlds: So Jelly, an underwater playground; Y’allternative, a mystical take on Americana; and Go Chromatic, a futuristic world of chrome. Each gave shoppers a new space to explore and discover products.

Walmart Realm won XR Marketing Campaign of the Year in 2024. Go team!