For New York Comic Con 2025, we took Marvel fandom on the road. Super Hero Scoops rolled through the city serving frozen treats inspired by its heroes, from a Captain America sandwich in Brooklyn to a Daredevil bar in Hell’s Kitchen.

Working with Creative Riff and Disney’s creative team, our small but mighty team brought the truck to life. I concepted, art directed, and designed everything from the wrap, menus, signage, and packaging to the social teasers and the treats themselves.

Come for the superheroes. Stay for the scoops.