LEGO® Pokémon™ SMART Play™ Experience

What happens when two of the world’s most iconic play brands come together? The LEGO® Pokémon™ SMART Play™ Experience brought Trainers into the world of Pokémon through a free, interactive experience built around LEGO’s new SMART Play technology.

Working with XDA, I helped bring the experience to life through art direction and environmental design — developing the visual system across large-scale graphics, product displays, scenic elements, signage, wayfinding and guest touchpoints, while carrying the work through production for a multi-city rollout.

The experience debuted in Los Angeles before traveling to Phoenix and Dallas.