LEGO® × FIFA World Cup 2026™

How do you bring the joy of football and LEGO® play to the middle of New York City? You take over Rockefeller Center.

Working with the LEGO Group and the team at XDA, we created a fan experience anchored by a 28-foot LEGO FIFA World Cup trophy. Nearby, a 20 × 40-foot play zone invited visitors to build, explore, and contribute to a giant mystery mural.

I helped concept and art direct the experience, leading its 2D design across building stations, signage, LEGO Editions graphics, and guest navigation. Our work also helped shape the trophy photo moment and the placement of its four larger-than-life footballer figures. It took a village to bring all those pieces together. Quite literally.

The experience brought LEGO play to life at two scales: the spectacle of a monumental trophy and the hands-on joy of adding your own small piece to a collective build. A place to celebrate football, make something together, and capture a moment in the heart of the city.

Watch the LEGO World Cup trophy come together, brick by brick. →