The $10,000 Cupcake
How can a cupcake be worth $10,000? For this TV spot, we invited people to decorate theirs with Jelly Belly jelly beans and find out. With more than 50 flavors to play with, no two cupcakes had to look alike.

Headquarters Posters
We also designed a series of posters celebrating individual jelly beans for the walls of Jelly Belly’s headquarters in Fairfield, California.