Did you know Minneapolis is one of the fittest cities in the U.S.? Neither did we. So when Propel launched a new look, we started there.

At Fathom, we created a campaign inviting real people to try Propel’s new flavors and packaging—and compete for a chance to star in a national ad. The idea came to life through brand ambassadors, sampling events, print, out-of-home, online video, and a redesigned website.