No two small businesses are alike, so why should their insurance policies be? We used barcodes to make the point: they may look similar from a distance, but every one is different up close.

I led the concept, art direction, and design as we brought the idea across TV, video, print, and social. The campaign increased brand awareness by 29%, ad recall by 59%, brand affinity by 53%, and consideration by 17%. It also gave us an excuse to make custom wine labels for the National Sales Meeting.