Attention Kmart shoppers: weekly specials are more fun with monkeys, faux-fur rooms, and salsa dancing.
My copywriting partner and I created a series of short online videos for Kmart, each briefed, concepted, approved, and produced in just one week. This was 2014–2016, when that turnaround felt wildly fast. AI is laughing at us now.
And yes, that’s my copywriting partner in the monkey suit. Because advertising.