At Cineplex Digital Media, we helped bring McDonald’s Canada’s menus to digital screens across its restaurants. The work ranged from full menu board takeovers, like the McFlurry and M&M’s promotion, to short videos, including a McCafé spot for the Toronto International Film Festival.

I concepted, designed, and wrote copy for the boards, working closely with animators and developers to prepare the creative for rollout. The digital menu boards were deployed to more than 1,000 McDonald’s restaurants across North America.