We asked one of the most fit cities in the US to work out with us. Minneapolis jumped/ran/cycled at the opportunity to experience Propel's new flavors and packaging for the chance to star in a national ad campaign.
We put these real people up to real workouts and captured it in our ads. In addition to the new packaging, the integrated campaign included print, OOH, sampling and a splashy website redesign.
American Express Canada was launching their first card targeted at millennials: the Cobalt Card. We were asked to design the landing page - a colorful introduction into a world where you can continue living the life you live but now get rewarded for it.
In collaboration with the Chicago Cubs, Hefty Ultimate Cups hosted "Hefty Flips for Charity" - the largest game of flip cup ever played.
A group of 200 fans - led by Cubs players as team captains - set the world record for the largest game of flip cup, taking place on iconic Wrigley Field. In addition to making flipping history, Hefty donated a total of $40,000 to two charities of the Cubs players' choice.
We went through several fun logo design explorations until finally landing on this one. Scroll down to see all the contenders.
Kmart asked us to create disruptive and exciting creative for their billboard in Times Square - something that would shift eyes to the retailer and announce to consumers that Bluelight Specials are back.
We developed this billboard concept along with a social activation idea all centered around the thrill of finding the next ridiculously good deal.
2017 marked Canada Day's 150th celebration and the extremely talented folks at Nordest Studio were asked to co produce the momentus event. A whole lot of work went into this that I didn't touch but I felt honored when the founders called and asked me to jump in on one of the many things they were producing.
We designed these inspiring digital billboards with #Canada150 that featured breathtaking scenes of all things Canada. On event day, July 1st, real-time tweets of people using the hashtag populated the boards, reaching millions of Canadians across the country.
These are just a handful of my faves.
After only a few months into working on Optimum Cablevisions' Direct Mail business, we were invited to come up with a concept for some new video tutorials. We were met with a a few challenges:
1) Create 25 tutorials in 2 months time
2) Somehow make topics like "How to Connect your Smart Router" and "Creating Your Optimum ID" educational yet entertaining
3) And do it in both English and Spanish
We couldn't do it alone so we partnered up with the talented folks at Brand New School NYC and we did it (and well under budget).
Ay Dios Mio.
CMMB is an international organization that provides long-term, co-operative, medical and development aid to communities affected by poverty and unequal access to healthcare. They aim to deliver the best possible health solutions to women and children in need all over the world.
For their 2016 Annual Report, CMMB asked the Briteweb team to bring their global families' stories to the forefront while showcasing their beautiful photography. I concepted and designed this 40 page booklet complete with a poster foldout insert.
In order to promote and excite customers about the new Minions movie, the folks at Arc and Leo combined forces creating an All Family in-store event called Minion Mania at participating McDonald's. Families could come to McD and enjoy together great food, loads of fun and amazing prizes including:
• Up to $250,000 cash weekly sweeps drawings totaling a guaranteed $1MM give away
• Universal Family Vacations
• Minion Movie tickets
• Minion mini-movie downloads
• Instant Win McDonald's food prizes
My role was to work alongside the creative team to concept and design all in-store Minion Mania creative - from register toppers, menu screens, window posters to even a Minion drive-thru experience. We leveraged current Minion assets and also worked with Universal Studios to create new ones.
Attention Kmart Shoppers! Shopping is FUN again and whenever possible it should include monkeys, rooms covered in faux fur and salsa dancing.
We created a series of fun programmatic videos that focused on specific products/deals for the retailer. Each video was briefed, concepted and produced within 1 week.
And that's my copywriting partner dressed in a monkey suit. Because advertising.
Holiday Sweaters
We designed, printed and then gifted these Holiday Sweaters to our client.
Merry Craftsmas, ya'll.
Get the party started with Hefty – the official party cup of Wrigley Field. During Cubs games and inning breaks, we took over Wrigley with our #CupsUp creative. Fans were asked to post pics and tag themselves in order to win free swag.
The partnership extended beyond the field and into Facebook, Twitter and Instagram. We even partnered up with our friends at Snapchat to develop a series of geofilters to use during Cubs games.
Go Cubs!
Our creative and UX teams partnered up with the client in order to redesign an entire responsive site using Adobe's CMS platform (AEM).
The result was Cox.com - a seamless desktop, tablet and mobile experience with a new look, newer products and faster service.
The West Coast sandwich chain was a bit late in the game announcing their new toasted sandwiches. So we decided to embrace the delayed response and have a little fun with it.
In the Summer of 2011, the Governor of California and the state legislature decided to close 70 state parks due to budget cuts.
We hooked up with the California State Parks Foundation and put together a few spots to ask CA residents to defend what's theirs.
Andeluna wine is made from premium grapes grown in the higher elevations of the foothills of the Andes in Argentina. So when asked to come up with a new label design for their Reserve line of wines, we knew we'd find the answer there.
How can a cupcake be worth $10,000? We asked people to decorate their cupcakes with Jelly Belly jelly beans to find out. With over 50 true-to-life flavors to choose from, the decorating possibilities were endless and so was the fun.
Saul Bass inspired holiday cards.
The latest, greatest and strongest glass for your smart phones and tablets: Corning Gorilla Glass 3. These posters and spreads were created for CES 2013.
As a gift for the client, we created a series of posters for him to hang in the hallways of Jelly Belly's headquarters in Fairfield, CA. Each poster was solely designed around one of the 50 Jelly Belly true-to-life flavors.
3 posters down, 47 to go.
Crystal Geyser is the only mountain spring water bottled right at the source, so we aimed to develop a strategy as straightforward and powerful as their pure product.
"Think Before You Drink" reminded consumers who typically think of water as a commodity to think about the source of their water. And, to keep things really simple, we sketched out each step of the process.
