In collaboration with the Chicago Cubs, Hefty Ultimate Cups hosted "Hefty Flips for Charity" - the largest game of flip cup ever played.

A group of 200 fans - led by Cubs players as team captains - set the world record for the largest game of flip cup, taking place on iconic Wrigley Field. In addition to making flipping history, Hefty donated a total of $40,000 to two charities of the Cubs players' choice.

We went through several fun logo design explorations until finally landing on this one. Scroll down to see all the contenders.