In order to promote and excite customers about the new Minions movie, the folks at Arc and Leo combined forces creating an All Family in-store event called Minion Mania at participating McDonald's. Families could come to McD and enjoy together great food, loads of fun and amazing prizes including:

• Up to $250,000 cash weekly sweeps drawings totaling a guaranteed $1MM give away

• Universal Family Vacations

• Minion Movie tickets

• Minion mini-movie downloads

• Instant Win McDonald's food prizes

My role was to work alongside the creative team to concept and design all in-store Minion Mania creative - from register toppers, menu screens, window posters to even a Minion drive-thru experience. We leveraged current Minion assets and also worked with Universal Studios to create new ones.