Get the party started with Hefty – the official party cup of Wrigley Field. During Cubs games and inning breaks, we took over Wrigley with our #CupsUp creative. Fans were asked to post pics and tag themselves in order to win free swag.

The partnership extended beyond the field and into Facebook, Twitter and Instagram. We even partnered up with our friends at Snapchat to develop a series of geofilters to use during Cubs games.

Go Cubs!