Get the party started with Hefty – the official party cup of Wrigley Field. During Cubs games and inning breaks, we took over Wrigley with our #CupsUp creative. Fans were asked to post pics and tag themselves in order to win free swag.
The partnership extended beyond the field and into Facebook, Twitter and Instagram. We even partnered up with our friends at Snapchat to develop a series of geofilters to use during Cubs games.
Whether it's an inning break or the game is in progress, video boards around Wrigley showcased #CupsUp creative.
When fans use #CupsUp on any social site, we are able to aggregate all of them and pick our favorite ones.
The Hefty! Hefty! Hefty! chant would build onto the LED board.
Tag yourself in a pic using #CupsUp for the chance to win free stuff, courtesy of Hefty.
We also partnered up with Snapchat to create a series of fun geofilters that Cubs fans could use while at the game.
Kmart Times Square
Kmart asked us to create disruptive and exciting creative for their billboard in Times Square - something that would shift eyes to the retailer and announce to consumers that Bluelight Specials are back.
We developed this billboard concept along with a social activation idea all centered around the thrill of finding the next ridiculously good deal.
The billboard asks users to @FindTheBlueLight on Instagram.
Once there, users find a grid of videos of Kmart blue light sirens under a bitly link in the Kmart bio.
They must try to find the winning Bluelight special and activate it but only one of the videos is the actual special.
Once found, the siren goes off flashing and playing exciting celebratory music (think Selena's Bidi Bidi Bom Bom)
The Bluelight Special of the day is revealed and the user must hurry and go claim that ridiculously great deal at a Kmart location near them!
Our creative and UX teams partnered up with the client in order to redesign an entire responsive site using Adobe's CMS platform (AEM).
The result was Cox.com - a seamless desktop, tablet and mobile experience with a new look, newer products and faster service.
Tablet and Mobile
We asked one of the most fit cities in the US to work out with us. Minneapolis jumped/ran/cycled at the opportunity to experience Propel's new flavors and packaging for the chance to star in a national ad campaign.
We put these real people up to real workouts and captured it in our ads. In addition to the new packaging, the integrated campaign included print, OOH, sampling and a splashy website redesign.
We designed, printed and then gifted these Holiday Sweaters to our client.
Merry Craftsmas, ya'll.
The West Coast sandwich chain was a bit late in the game announcing their new toasted sandwiches. So we decided to embrace the delayed response and have a little fun with it.
California State Parks
In the Summer of 2011, the Governor of California and the state legislature decided to close 70 state parks due to budget cuts.
We hooked up with the California State Parks Foundation and put together a few spots to ask CA residents to defend what's theirs.
Cut it Out
Attention Kmart Shoppers! Shopping is FUN again and whenever possible it should include monkeys, rooms covered in faux fur and salsa dancing.
We created a series of fun programmatic videos that focused on specific products/deals for the retailer. Each video was briefed, concepted and produced within 1 week.
Living in a Faux Fur World
Time to Dance
Minion Mania at McDonald's
In order to promote and excite customers about the new Minions movie, the folks at Arc and Leo combined forces creating an All Family in-store event called Minion Mania at participating McDonald's. Families could come to McD and enjoy together great food, loads of fun and amazing prizes including:
• Up to $250,000 cash weekly sweeps drawings totaling a guaranteed $1MM give away
• Universal Family Vacations
• Minion Movie tickets
• Minion mini-movie downloads
• Instant Win McDonald's food prizes
My role was to work alongside the creative team to concept and design all in-store Minion Mania creative - from register toppers, menu screens, window posters to even a Minion drive-thru experience. We leveraged current Minion assets and also worked with Universal Studios to create new ones.
Road Sign/Readerboard Lug On
Drive thru Lawn Signs
Drive thru COD screens
Hefty Flips for Charity
In collaboration with the Chicago Cubs, Hefty Ultimate Cups hosted "Hefty Flips for Charity" - the largest game of flip cup ever played.
A group of 200 fans - led by Cubs players as team captains - set the world record for the largest game of flip cup, taking place on iconic Wrigley Field. In addition to making flipping history, Hefty donated a total of $40,000 to two charities of the Cubs players' choice.
We went through several fun logo design explorations until finally landing on this one. Scroll down to see all the contenders.
Andeluna wine is made from premium grapes grown in the higher elevations of the foothills of the Andes in Argentina. So when asked to come up with a new label design for their Reserve line of wines, we knew we'd find the answer there.
After only a few months into working on Optimum Cablevisions' Direct Mail business, we were invited to come up with a concept for some new video tutorials. We were met with a a few challenges:
1) Create 25 tutorials in 2 months time
2) Somehow make topics like "How to Connect your Smart Router" and "Creating Your Optimum ID" educational yet entertaining
3) And do it in both English and Spanish
We couldn't do it alone so we partnered up with the talented folks at Brand New School NYC and we did it (and well under budget).
Ay Dios Mio.
Connect to HD
How can a cupcake be worth $10,000? We asked people to decorate their cupcakes with Jelly Belly jelly beans to find out. With over 50 true-to-life flavors to choose from, the decorating possibilities were endless and so was the fun.
Print (Inside Spread)
Body Copy: For a chance at the $10,000 Grand Prize and thousands of instant win prizes, simply decorate any cupcake with Jelly Belly jelly beans and submit a photo of your masterpiece to JBCupcakeChallenge.com.
The latest, greatest and strongest glass for your smart phones and tablets: Corning Gorilla Glass 3. These posters and spreads were created for CES 2013.
Saul Bass inspired holiday cards.
Jelly Belly Posters
As a gift for the client, we created a series of posters for him to hang in the hallways of Jelly Belly's headquarters in Fairfield, CA. Each poster was solely designed around one of the 50 Jelly Belly true-to-life flavors.
3 posters down, 47 to go.
Crystal Geyser is the only mountain spring water bottled right at the source, so we aimed to develop a strategy as straightforward and powerful as their pure product.
"Think Before You Drink" reminded consumers who typically think of water as a commodity to think about the source of their water. And, to keep things really simple, we sketched out each step of the process.